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Genesis is pleased to announce the release of a brand new tv commercial. Introducing Genesis Strings was created using special effects and features the different shaped and twisted strings in the Genesis lineup alongside Ivo Karlovic. Genesis will be releasing this tv advertisement on the Tennis Channel. Summer 2012 has been a huge quarter for Genesis with the signing of Ivo Karlovic, the newly redesigned website, the launch of a new tennis racquet, and this brand new tv commercial.

As the summer season approaches an end, Fall 2012 is stacking up to be a big quarter for Genesis. Currently on the roadmap is several new apparel collections, the first ever bag collection from Genesis, along with other new products.

Check out the Introducing Genesis Strings TV commercial below.